In the
previous session we gathered information on the other people in our group and
produced free ads to reflect this information, in this session we critiqued the
ads and received feedback on them.
In the
initial session the 5 words I wrote down to reflect me as a person were:
-
Confident
-
Determined
-
Friendly
-
Open
-
Interesting
The 5
words I wrote to reflect my design practice were:
-
Functional
-
Professional
-
Structured
-
Simple
-
Crisp
As
part of the critique we had to write down 5 words we were trying to reflect in
the free ad:
Abi
-
Fun
-
Simplicity
-
Friendly
-
Creativity
-
Relaxed
Sam
-
Quality
-
Detail
-
Skill
-
Creativity
-
Interesting
Ewan
-
Simplicity
-
Thoughtful
-
Professional
-
Clean
-
Direct
Jasper
(Me)
-
Professional
-
Simple
-
Varied
-
Direct
-
Clean/crisp
Putting
all of the groups work together for each person, we looked at the similarities
and differences between the works.
The
similarities and the elements that worked that were found in the work produced
for me were:
-
Simplicity
-
Monochrome
-
Structure
-
Combination
of curves and straight edges
-
Boldness
-
Confidence
The
differences and the elements that did not work that were found in the work
produced for me were:
-
Image
-
Layout
-
Font
The
ads were then shown to another group and they were told to pick out the
commonalities and the differences:
Commonalities:
-
Black
and white
-
Use
of JL (visual identity)
-
Colour
scheme
-
Type
as image
-
Sans
serif fonts
Differences:
-
Information
-
Style
-
Layout
In the
final part of the session we discussed how important it is to have your
personality reflected in your practice and practice reflected in personality.
-
In
something self-promotional, like and ad, personality is important.
-
It
is important to have a balance between personality and professional.
Pros
of having personality reflected in your practice:
-
Unique
-
Individual
-
Engage
more
-
Broadens
influences
-
Recognizable
-
Signature
-
More
approachable
-
Confident
Cons
of having personality reflected in your practice:
-
Inappropriate
-
Too
specific
-
Limits
your audience
-
Restricts
outcomes
-
Arrogant
'If you're a dick, be a dick' Craig Oldham
'If you're a dick, be a dick' Craig Oldham
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