Friday 22 May 2015

PERSONAL BRANDING

My personal branding has not been at the forefront of my work over this year. 

Towards the end of last year, I produced a set of duplexed black ink on black stock business cards and although the content had been adapted several times over the past year, the overall concept has stayed the same. 

The reason I chose to use black on black is because it is smart, sophisticated, interesting and unusual, qualities I believe hold and provide in both a personal and professional manner, therefore reflecting me.

This concept has also been taken across my CV and portfolio cover, the later is still in development.

Business card reverse:


Business card front:


Product Shot:
 


CV:


As well as these, I have a logotype that I have chosen to use and have put it to use across both social media and email signatures.



Another important change in my personal branding has come digitally.

At the beginning of this year, when I was applying for placements and contacting companies and professionals, I created the website jasperleedesign@gmail.com to use as a more professional contact. 

Having purchased a domain name with the intent on creating a website to showcase my work, I have also purchased an email to be associated with the site.

This makes me appear much more as a professional rather than a student or a graduate.

Domain:

jasperlee.co

Email:

contact@jasperlee.co

The website is still in the pipeline and will hopefully be up and running within the next couple of months.

PORTFOLIO

As a designer, I believe, it is important to have a physical portfolio. I have an adaptable digital pdf that I have sent out to prospective clients and employees but up until now have not focused on a printed element.

I have decided unlike the suggested leather portfolio with unattractive plastic sleeves, I will print and bind my portfolio in a way that pages can be added, taken away or moved, depending on the company or job application.

I have decided that the portfolio, like the conventional on will be A3 but will have a variety of different stocks and inserts to show me as the designer I am. 

I have taken some inspiration from my design publication as, in essence, that is a enhanced CV. I want my portfolio to be unusual, interesting and memorable for anyone who happens to pick it up.





Up to this point I have only really been playing around with some possible introductory pages, stating who I am as a designer but I am aiming to have this designed, printed and bound for the end of year show.

 

HOUSE OF NINES - STUDIO VISIT

After Jacket Required, Ross was very keen for me to make a return trip to London to meet the rest of the team and visit the studios.

House of Nines currently work out of two main studios, one in Kentish Town and the other in Wapping.

Over the few days I met most of the rest of the team, as well as talking through with Ross my role in the company when I move down in the summer.

Unfortunately I am not legally allowed to say a lot of what I will be working on but I will be running the website, handling the social media as well as working with branding, promotion and editorial work. 

I am very much looking forward to moving down to London and beginning the next stage of both my professional and personal life. This is an incredible opportunity and is a great foot in the door of the industry I want to work in, doing the work I want to do.


HOUSE OF NINES - JACKET REQUIRED

As part of my application process for House of Nines, they invited me down to meet them at Jacket Required. 

Jacket Required is a two-day menswear trade fair, showcasing the standout labels from across the world.

This was the first trade fair I had been to and it really cemented my want to work in that industry. Not only was it full of cool people and cool clothes I really felt at home there and knew that this was the industry I wanted to work in. 

Whilst there, I met several other interesting designers and companies as well as having a very successful talk with Ross from House of Nines. 

This was a real boost to the confidence, especially in my ability as a designer.

Whilst there a photographer from GQ took my photo to be included on the best-dressed men at Jacket Required feature on the website.



Sunday 19 April 2015

HOUSE OF NINES - WORK SO FAR

I am currently producing work for House of Nines before I move down in the summer:

Although I cant talk or show some of the designs I am working on, I can show the imagery I have produced for the website.

On the website there is a section entitles Rogues. The Rogues are people who embody the image of the brand. 

For their pages I produced the banners and imagery.

 








As well as the banners and imagery for the Rogues, I produced some imagery for the collections.




I am currently working on other images for the website, blog and Instagram, as well as some branding and promotional work. 

Images produced for the bank holiday sale.








 

INTERESTS - VISUAL BLOG

I have a visual blog where I just post a variety of fashion related imagery that interests and or inspires me.

http://theindefinableit.tumblr.com/

PORTFOLIO - DESIGN AND DEVELOPMENT

When I saw that House of Nines were looking for interns, I produced my CV and portfolio in a day.

It is something that worked and is effective but is still a work in progress and I am looking at adapting it, creating a printed edition and putting different work in it.