PPP2 - SESSION 02 - NETWORKING & CONTACTING PROFESSIONALS - TASK 02

NETWORKING

-       Sharing & gaining pertinent information.

-       7.5 billion people in the world.

-       Insula – EXPAND.

-       Get to know people NOW.

-       Should have a reason & a plan.

-       Anyone you see as beneficial to your practice.

-       So people know you exist as a creative & see what makes you special.

-       What makes you you.

-       Get to know people.

-       Advice

-       Mentoring

-       Feedback

-       Visits

-       Placements

-       Collaborations

-       Employment

Find people you want to contact:

-       Investigate yourself

-       Try and find their blog

-       Must have a reason or requirement to speak to them

LinkedIn

Identify areas that you have a voice in.

Something with a ‘professional’ look and a reason to respond.

-       Why are you contacting me?

-       What do you want from me?

-       In what way do you want them to respond?

Commitment

Open-minded

Considerations:

-       Identity

-       Creative CV

Gives you a position to contact them from.

Hand-written letters

CONTACTING PROFESSIONALS

·      Why?

-       In the industry you want to be in.

-       To become a key player you need to be in communication with peers.

-       Reinforces you position as a student and new potential creative.

·      What makes me different?

·      Be confident to think you can contact anyone.

·      All about you:

-       Will get out what I put in.

·      Find out who the creative director is and his email or try and contact directly.

·      Always have a few questions to ask:

-       Consider why you are contacting them.

·      If you are prepared and decided what you wish to ask – consider the benefits.

·      You are a valuable asset:

-       They will want to speak to you.

-       Go for it.

-       It gets easier.

·      What do you want to tell them?

-       Exist and looking for advice.

-       Arrange a visit – feedback.

-       A look at a professional studio.

Do not ask for a placement.

·      External feedback.

What will they want to know about you?

-       Why you chose to contact them?

-       What kind of creative are you?

-       What kind of work do you see as synergetic to you?

What can you show them?

-       Anything at all.

-       Brief you’re working on.

-       One you feel happy with.

-       Creative CV.

Creative CV:

-       About you.

-       What is great about you?

-       A shop window in essence.

-       Must have contact details.

-       Make it different & interesting.

-       Also a reference and they will keep it – is it good enough?

What should you aim to take away from a meeting?

-       Experience & practice.

-       Insights into professional studio.

-       Contacts.

SNASK

SNASK at WLGD 2012
 

Stockholm
Great to do stuff by hand
3D as well as 2D
Branding
Graphic design
Film
 
Make Enemies:
- Shows you who you don't want to be
- Tibor Kalman
- Make decisions on who/what you want to be
- 'Full service agencies' - probably suck at everything
- Have to be niche and the best at one thing
- Design competitions are shit unless they is a good jury - unlikely
 
SHOW YOUR BALLS:
- Be ambitious
- Be bold
- Stand out
- Stand up and continue when you get knocked down
- Self confident
 
What they have done
Why I'm interested in it
Know who you are going to talk to
 
SNASK:
- filth
- short
- candy
- gossip
 
YES
- say yes to lots of things
 
Be yourself
Believe in yourself
 
OFFF Conference
Titles
 
Don't show you degree show your work
 
Aaron Draplin
Advice for a young/designer
 
Do everything you like and not what you think people will like
Especially in relation to college briefs
Make it different
Move away from 'safe graphics'
 
Don't plod along
 
Use your time wisely
 
Make notes/blog posts of all ideas so you can revisit them in the future
 
Find what I see as exciting
And blog it - PPP
 
What 'floats my boat' and why!!!!

TASK

·      Investigate a list of methods you can employ to contact other creative, studios & free-lancers.

·      Get on LinkedIn.

·      Write a ‘what is good//bad’ list about peers.

·      Get them to write them about you.