Research Methods – Process of doing:
1. Visiting exhibitions to inform trends,
competition and influences.
2. Setting up focus groups to gain feedback
on products and concepts.
3. Questionnaires to gather facts,
figures and opinions – questioning.
4. Interviewing specialists and professionals.
5. Experimenting with different media or
production methods.
6. Reading design publications.
7. Observation of life.
8. Photographing life, people and environment.
9. Watching a film/TV.
10. Collecting current or historical
examples.
11. Market research into
context.
Source Material – Generated by research
methods:
-
Quotes
-
Opinions
-
Statements
-
Facts
-
Statistics
-
Feedback
-
Analysis
-
Photographs/Images/Visual
material
-
Useful
information
-
Data
-
Knowledge
-
Documents
Problems
that prohibit research (excuses):
§ Time (limited)
§ Reliability of information
§ Access to environment/subject
§ Lack of existing knowledge
§ Cooperation with external
participants
§ Availability of subject matter
§ Geographical location
restraints
§ Legal restrictions
§ Too much time
§ Costs
§ Dead people or past events
§ Outside limitations
Research
itself is fundamentally flawed.
Research
should be driven by what you want to get out of it.
Research
is fundamentally driven by confidence.
How
would we as a group improve our research for our brief – How to get people to
read more:
§ Broader questionnaire – more specific
§ Collect statistics
§ Look how we could get
permission from the council – email
§ Look at more relevant and
appropriate existing products
§ Gain more knowledge on children’s
illustrations
§ Look at illustrations by children
§ Visit Waterstone’s (kids
corner) and the children’s area at the city library
§ Spatial/environmental awareness
– safety
§ Information on popular children’s
books
§ Watch interviews with professionals/specialists/authors
§ Ask target audience questions
§ Experiment with different
medias
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