Graphic Design: Ideas, Concepts & Messages

This is an on-going documentation of where graphic design has different ideas, concepts & messages.

This concept looks at the simplification of branding and packaging and how far the simplification can be take whilst still being able to recognize that brand. All can be simplified right down to the name written in the brand’s distinctive font to make it recognizable. Although some still have the logo, or the outline of the logo, they would still be recognizable without them. Again although colour is used in several of the designs it does not add anything and the brands would still be recognizable without it. In my opinion the products look much more appealing without all of the colours and design. The simplification is much more effective and more powerful.

 

This idea is an interesting and clever branding design. Splitting the alphabet up into 4 lines, the fist three lines contain 7 letters and the final line 5. By covering up all of the other letters and only revealing the F, L, U and the X (the brand name FLUX). The deleted space, the removed letters from the alphabet, could then be used creatively. The space, as seen, could be cut out of promotional material so you could see what was beneath. It also created a interesting layout that could be used on anything associated with the brand. The same method was used with the whole alphabet on one line, removing the unwanted letters, again producing an interesting layout.

 

Another clever concept, this a business card that has twice as much information on that a conventional one. As well as being printed, this card also has a series of holes through it showing more information. This is clever as it double the information, however, in this case it is extremely innovative as it is the business card of an acupuncturist.