Build a brand for yourself;
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Design presence
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Print & digital
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Identifiable & unique
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Visual identity – range/simple
& effective/practicalities
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Promo pack – samples/creative
CV/business cards/website
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Considerations –
range/colour/own typeface
+ Presentation
Apply group work to personal identity.
Typeface;
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Grid system
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Reflects who I am
Try different things and experiment.
What best sums me up;
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Anything
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Convey what you want to convey
Answer all of these questions for group
project;
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What is the nature of the
business?
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Where will you work from?
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What must you consider?
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Who is your market?
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Are you a sole trader?
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Difference between a
partnership and a cooperative?
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A LLC?
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A Limited Company?
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Work from home?
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Screen sharing?
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From a start up organization?
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Rent office space?
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Insurance?
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Security?
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Rent a desk space?
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Receptionist?
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How much do you charge –
hour/project?
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Worth – financial & other?
Add 10% at least for external quotes
Never work for free
Competitive rates for the area
How much is the client willing to pay?
Intellectual property rights?
Work for charity? Charge? Charge.
What liberties do you incur?
What financial things must be put in place?
Tax?
What records must you keep?
Accountant?
Book keeping service?
As a group you need to be in constant
communication
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Meet on a regular basis
Will receive conflicting information
Must pull you weight
People can be fired
If you are fired you have to do it all
yourself
WORK WITH A CLIENT TO WRITE THE BRIEF
Don’t include anything you don’t know
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Should be a reason for everything
Business & Branding;
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We are
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(Business plan)
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Refer to Velo/city work
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Know your business so you can
target clients
Be convinced in what you are doing
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Enjoy it
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Have fun
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